There are two ways to import image file into the project
Option 1: Navigate to the Other bar
press Load picture file button
Option 2: On Raster files icon in Data manager press right mouse button and choose Add raster files option
Locate file and press Open. You can load geo-referenced tiff, png, jpg, bmp formats
Loaded geo-referenced image on location map view
Note
The word file must have same name as image file and located in the same directory
For more information about geo-referenced formats see Image Data Formats